Brief

wccftech recently redesigned its website which was not performing well after the launch of new website which was impacting its business. They needed design consultancy on how to improve the user experience in parallel with their performance metrics like traffic, visits durations, user interactions, and reduce exit rates.

Our Role

We were responsible for the ‘User experience audit’ which included understanding and unpacking the behavior of the target audience, how they interact with the current experience, and how they consume information. The purpose of this research is to gain deeper insights that will inspire and inform wccftech’s product strategy in engaging the target audience across four phases of research.

The first phase intends to unpack the personality and behaviours of our users and identify their everyday needs and pain points that affects most of this audience. Using this thorough understanding of ‘who’ the audience is, the second phase will explore how the market is catering to them and understand the gaps there. The third phase will be the product study along with the user behavioural analysis across all platforms. Following with the fourth phase of typographic analysis and dissection.