Ansel&Ivy

Building a seamless online retail experience for people looking to shop for plants with just a click.

The Objective

To design the digital presence of Ansel & Ivy based on the strategy addressing the brand values and objectives i.e. to simplify the experience of shopping for plants and make it easy to be a plant parent.

The Solution

To create a distinctive style for the brand which sets it apart and communicates the values offered to the plant world. 🌱

We kicked off the project by closely analyzing the competitors in the market and interviewing people to investigate the challenges they face when they are buying plants online or offline. In parallel, there were many brainstorming sessions with the Co-founders to understand the company goals and their vision.

With a better understanding and insights into these, all our efforts started revolving around ‘how to facilitate access to products, their information and care instructions’. How to make it easier for the plant parents (new or experienced) to feel confident to adopt something as delicate as a baby. We started off with wireframes to structure information and content. From here we moved into building the design language, imagery, icons, typography, voice, and tone. As a result, we designed user experience and developed a brand language that was easy to use, navigate, accessible, approachable, minimal, and aesthetically pleasing.